The campaign strives to draw the greater attention of civil society to the necessity of adopting a sustainable approach to health. The approach relies on people-centred actions for the prevention and control of diseases. It places adaptation of a healthy lifestyle, rational use of drugs, and application of Yoga and Reflexology as a strategic choice for healthcare. So far, the campaign has involved 11 CSOs including Bangladesh Health Reporters Forum.

To date, 11 dialogues have been organized under the campaign in 8 districts, i.e., Bandarban, Barisal, Barguna, Chittagong, Cox’s Bazar, Rangamati, Dhaka and Sylhet. The events were organized in strategic collaboration with 10 NGOs, i.e., FIVDB, BNKS, AVAS, Jago Nari, Nazrul Smriti Sangsad-NSS, ASHIKA, Breaking The Silence, Community Participation and Development (CPD), BITA, PHALS, SHED, JNUS, and HELP.